We recently became aware of hardware-related problems that uniquely affect the newly released Pogoplug Video product. We now have two cases of smoke (and potentially flame) issuing from the unit. We don’t know how common this problem could be, but we’re not taking any chances. As a result, our company is undertaking an immediate worldwide recall of the product.
What’s going on?
The new Pogoplug Video product adds specialized hardware (an advanced processing chip that can consume lots of power if there is a system malfunction) to process video files in real-time. As an extra precaution, our manufacturer added a fan to the unit, and the system passed all of the certification tests necessary for us to bring it to market. It now appears that there is the possibility of overheating that can cause the problematic situations. Since our other products do not use this additional specialized hardware, there are absolutely no known issues with any other Pogoplug products.
I own a Pogoplug Video—what should I do?
Please unplug your Pogoplug Video product immediately. The Pogoplug team will work with you and the U.S. Consumer Product Safety Commission over the coming days to process the recall and refund your purchase. If you have any questions in the meantime, feel free to email us at email@example.com.
We’re really bummed-out about this situation. Nevertheless, delivering reliable, safe, compelling products that delight you on a daily basis remains our top priority. As always, thank you for your continued support.
To learn more about the recall, please read the press release issued by the U.S. Consumer Product Safety Commission.
Co-Founder and CEO
Since its inception, Pogoplug has focused its platform on the notion that the majority of personally owned content will reside in the home or office, safe and sound on a PC or separately-purchased USB disk drive. Thus, our position on accessing, streaming and sharing content has always been, and remains, that a personal cloud service that Internet-enables this content without relocating it will represent the bulk of personal content that is available online.
Cloud zealots believe in a religion whereby all online content (commercial and personal) will be uploaded to a third-party data center and made accessible through a service. In the early days, there was a rumor of the Messiah GDrive that would one day make its appearance and provide unlimited free online storage to the world. Earlier this year, the prophecy unfolded in a slightly different form with the introduction of Amazon’s Cloud Drive and Google’s Music offerings, both which are limited in capacity and require ongoing fees.
Earlier this week, the world eagerly anticipated Steve Jobs’ announcements at Apple’s WWDC event. With the name iCloud pre-disclosed, most industry pundits, including myself, expected YACS (yet-another-cloud-service) with the bonus twist of a streamable music locker. In fact, what was announced was much more profound; Apple actually went in a completely new direction, defining cloud storage as online data that is free, limited, and temporal in nature. As such, Apple relegates the cloud to providing a temporary home for personally-owned content as it migrates to various personal ecosystem devices, e.g., mobile phones and computers. Since the only device with “real” storage is a computer or networked disk appliance, Apple’s position affirms our original thesis that personal content will ultimately go home and the personal cloud is here to stay—and rapidly grow.
At Pogoplug, we’re wildly excited about Apple’s plans for iCloud and the future of iOS. Apple is going to make sure that personal content gets safely home and Pogoplug is going to make it accessible from anywhere on the Internet with no fees or limits.
Co-founder and CEO