Internet Anonymity: How Safe Are You?

Think that when you visit a website, nobody knows you were there? Think again. As we increasingly rely on the Internet for just about everything we do, our information and identities are more valuable than ever. Everyone from advertisers to the NSA to your Joe-schmoe Internet scammer wants to know who you are, what you look at and where you live. Your activities and identity are tracked, recorded and even sold to the highest bidder in what has become a gold-rush of information gathering.

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There are many different kinds of tracking, and some are more dangerous than others. Facebook tracking you to serve you more relevant ads? Mildly creepy, sure, but most of us are ready to accept it for the convenience of keeping in touch with friends and clicking “like” on the occasional cat picture. The NSA’s widespread Internet surveillance? A little higher on the creep-o-meter, but at least there are some laws about what they can look at and when (…or so we are told). But what’s really worrisome is that someone, anyone, can get your actual home address with just your IP address, which is readily available to any website you visit. From posting reviews to online shopping, an unscrupulous administrator, disgruntled employee, or computer hacker can see what you looked at, what you said and more importantly, where you live.

That’s why Pogoplug created Safeplug, the world’s first plug-and-play anonymous browsing tool. It’s pretty simple: plug it into your Internet router and Safeplug protects and anonymizes your Internet connection automatically. Safeplug uses Tor, technology originally developed by the U.S. Navy, to mask who you are, where you live and what you do on the Internet.

How does it work, you may ask? Well that’s a little more complicated, but you can think of it like this: just as if you were driving a twisty, complicated route to throw off somebody following you, Safeplug routes your Internet traffic through lots of twists and turns by bouncing it through computers and relays across the globe. Somebody trying to track and identify you might be able to see the most recent turn you took, but they don’t know where you came from so they can’t figure out who you are or where you have been before.

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We created Safeplug because we want to bring the power of military-grade security technology into the homes of ordinary people. We want to make being anonymous on the Internet so easy that you don’t even have to think about it. With Safeplug, you can use your existing Internet browser: no downloads, no installs, no updates, just secure and simple anonymity on the Internet. You can even use it on your phone and tablet. We are excited to bring powerful security and safety to everyone. The more people who use Safeplug and Tor, the faster and more robust the network becomes, so join the online security movement and help everyone protect themselves, their homes and their families online. Buy Safeplug.

Check out some of our featured articles from launch day:

Engadget

Gigaom

Wired UK